John Henry Krause – Commercial Voiceover
Commercial voiceover is one of the greatest influences on a consumer’s decision-making process. It entices, educates, and promotes a call to action in order to sell a product, idea, or service. You know that guy… who bought that thing… at that place. And couldn’t wait to tell you about it? And do you remember, the more he told you about that thing… the more excited you became… and the more you wanted to hear everything about it. This guy answered all your questions before you could even ask them. And he couldn’t have been nicer while he was doing it.
John Henry not only knows this guy… He’s the voice actor who becomes this guy every day for well-known and globally trusted brands and products. A highly versatile storyteller who is talking with your buyer about your thing and getting them just as excited as you are about offering it to them.
Authentic Commercial Voiceover
Commercial voiceover is more than someone reading your brilliantly composed copy. Your beautifully written story should be conveyed in an authentic and natural way. A voice talent needs to be more of a voice “artist.” Someone who can paint the canvas of the listener’s imagination.
A voice actor should be telling the listener about your product, idea, or service, not “selling” them. The character of the voice-over should sound warm, natural, and connected to your copy in order to have the listener engaged in a pleasantly persuasive manner.
Commercial Voiceover Videos
Regional TV Commercial for VisitErie Campaign
Regional TV Commercial for Reno Aces
Regional TV Commercial for Bob Moore Auto Group
How Will the Commercial Voiceover Message Make You Feel?
When a consumer arrives at the point of commitment to make a purchase, it is driven by an emotional connection. We like to feel good about our final decision and be given reassurance that we have done the right thing. In the 1920s, Elmer Wheeler used the phrase “Don’t sell the steak, sell the sizzle.” In other words, your commercial should have people focusing on how they really feel about the whole experience of your product or service instead of just the object itself.
No matter what demographic a voice artist is speaking to, they need to sound like someone who has a lot of experience in your subject matter or product. Whether your story requires a familiar guy next door with a conversational presence or an authoritative expert. Someone with some gravitas. Your message needs to initiate favorable thinking, followed by immediate action.
The Emotional Connection
Commercials for products, ideas, or services run the gamut when it comes to the subjective feelings you can create with your viewer or listener. As an advertiser, it is critical to narrow your focus on specific parameters of your target audience. For instance, someone considering a hospital for a high-risk surgery wants the solace and comfort of knowing they’re in good hands and will receive competent care. A warm and sincere approach from your voice actor will secure a belief that the staff is genuinely concerned for the well-being of a patient.
What about the promotion of a new, easy-to-use app that has a lot of cool features? A voice talent who is truly excited about what this app has to offer is key. If the actor is connected and excited, the listener will be too.
Professional, Experienced Commercial Voiceover
You’ve got your copy, your vision, you’ve done the market research, and know your customer like the back of your hand. Now it’s time to find the commercial voiceover talent who can take all that hard work and bring it alive. John Henry is a perfect mix of creative and professional, with decades of B2B and B2C Sales and Marketing experience.
With John Henry, you can expect a quick turnaround time, superior audio and vocal delivery, and clear and open lines of communication. He’s a reliable partner who can be called on time and time again for various projects. He’s the ultimate problem solver. Through refined voiceover and an efficient process, he offers voice solutions. He takes direction and provides every project with professionalism, creativity, and a great voice.
A Global Solution- Local, Regional, National, and International Commercial Voiceover
John’s clear, articulate and neutral American voiceover has a universal appeal that makes him ideal for Local, Regional, National, and International commercial spots. Recording from his fully loaded home studio, John is available through Source Connect Standard, Zoom, Skype, and Phone Patch. He can seamlessly connect with international clients.
Collaborative Commercial Voiceover
John Henry is a collaborative powerhouse who is known for his seamless delivery. He is a versatile voiceover artist who is happy to assist you and ensure your commercial project is successful—offering creative insights and achieving your established vision. He’s an all-around, easy-to-work-with voice talent.
His approach to voiceover is flexible, collaborative, and streamlined to assist and bolster your commercial project. John Henry offers skilled voiceover that fulfills your message and connects with your audience. Together with John, you can realize all your commercial’s potential.
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