Who doesn’t enjoy a colorful and simplistic animation, a super cheerful music bed partnered with an upbeat narrator using plain language to thoughtfully explain an idea, the benefits of a product or the easy way to complete a process or procedure?

Do your customers have a question about one of your products or services, and nowhere near enough time to sift through your website or an instruction manual? Will they require their question be answered in a no-nonsense and plain manner of speaking? This is what Explainer videos are doing for curious buyers and potential clients every day in a quick, informative and pleasant manner.

These are short form animated storytelling videos that teach and present features and benefits in a clear, concise way. The style can be friendly and sometimes humorous. Instead of characters, some of these videos will use text in a whiteboard cartoon featuring word bubbles to carry out the story. In this case, animators tend to get creative with these word images featuring them loudly and proudly, giving them a life of their own.

These types of videos fit nicely and look great on social media platforms, websites and mobile platforms.

A key element in the presentation of an Explainer video is the voiceover. You will need to choose a voice talent who sounds as if they are connected to your brand and to what is being seen in the video. Within seconds of hearing the voice artist, it should be apparent to your audience that this person has the right information about your brand or the proper solution to a perceived problem.

A great way to start is by using voice actor with a friendly and welcoming tone which will engage the listener. The voice used here will be the tone of your brand. The listener will be more receptive to this type of tactic and more likely to retain the information being given to them.

Maybe the voice talent will need to use a bit a quick wit or sarcasm? It has been shown that humor can be an entertaining and exciting way to bring your message home and keep it in the viewers mind.

There should always be an easy to understand and direct Call to Action (CTA) at the end of this video. Use of the CTA in your production lets your viewer know where to call for more details and how to order a product from your company, helping to dramatically increase your conversion rates.

A well done CTA will deliver the results from a single, measurable action and should be easy to track. At this point you have critical data which can be used in preparation of future media campaigns.

Explainer videos typically have a run time of two to three minutes. Which is perfect for today’s easily distracted audience. The average attention span is getting shorter and shorter every day. If you don’t compel and persuade your audience within the first ten seconds of your video, it is likely the viewer has moved on to something else.

Images will get noticed right away, and you can keep them watching your video with the use of an engaging voice actor. It is preferred the narrator use plain, straight forward language  and not have a salesy or condescending tone. This will do nothing but turn off your audience. The ideal voice will initiate a direct and personal relationship, draw instant attention and keep it.

Once you have them, use quick cuts in the visuals that are divided into short snippets of easily digestible material. But shorter time frames do not mean you should take shortcuts in delivering your message. It only means you need to be a more efficient wordsmith.

Voice over is more than just having someone read the copy you’ve brilliantly composed to educate or entertain your audience. This beautifully written story needs to be conveyed in an authentic and natural way . A voice talent needs to be more of a voice “artist” who can paint the canvas of the listener’s imagination.

The voice actor should tell them, not sell them on your product, idea or process. The character of the voice-over should sound warm, natural and connected to your copy in order to engage your listener in a pleasantly persuasive manner.

John Henry realizes the voice over is just one facet in the production process of your Explainer Video.

With decades of B2B and B2C Sales and Marketing experience, he’s a professional who understands how businesses operate and what they expect from their service providers. You’ll receive responsive communication from a relatable partner on a regular basis.

There is more to serving you than just meeting a deadline. Like paying attention to the details, listening to your needs and quickly answering any questions or fulfilling requests.

When you hire John for your voiceover project, you’ll experience a flexible and collaborative approach designed to help you quickly and efficiently reach your expected result.

One thing about recording voice-over for Explainer videos, or any voiceover for that matter, is the ability to service local, regional, national and international clients. 

John’s fully equipped home studio includes Source Connect Standard, Zoom, Skype and Phone Patch, giving you the ability to listen in and direct the session while he records your script.  This is especially beneficial for time sensitive projects  as it allows all the corrections to tone and pace to be done immediately on the spot.

As a fellow creative, John values the opportunity to initiate and build strong, lasting relationships with collaborators.

When you bring him on as a partner to your project, you’ll receive:

• An active participant who consistently offers authenticity, transparency, dependability and flexibility
• Ownership of the goals of your project and a commitment to achieve your expected result
• An accountable partner you can trust to work autonomously or interdependently when necessary
• A responsive communicator who honors the demands of your workflow

To get started, provide your project information in the Contact Form below