John Henry Krause – Medical and Healthcare Voiceover
Every day medical and healthcare professionals are faced with the challenging task of educating themselves, their patients, colleagues and consumers. Whether it’s about their new or existing practice, breakthrough and cutting-edge procedures or the latest lifesaving medication. While in the past this was commonly done through print media, it has become apparent, in our multi-tasking environment, that reaching this audience through print is too time consuming. People are often distracted by several outside factors, including the stress of a potential outcome.
Statistics have shown that the most concise and direct way to communicate this valuable information to your audience is through audio and video. Today, medical and healthcare professionals will need to overcome their reluctance to carry their message through video and online platforms. And a vast majority of creative professionals agree that this type of media enables better engagement and delivers better retention.
In addition, the use of exciting and colorful visuals matched with complex copy will necessitate the use of an experienced voice actor. A proficient voice talent provides a comforting narrative that is articulate, intelligent and presented in a conversational way on a peer to peer level.
A Better Trained Staff Helps Produce Better Outcomes
Medical experts at every level are being held accountable to stay current with the latest procedures and protocols in their specific areas of expertise. Whether you are a healthcare provider, clinic, or using the latest medical technology, a thorough and ongoing training program will help your workers achieve and maintain the highest of standards.
A motivational approach with the use of video in this educational process will ensure long term employee success. With the incorporation of clear content, outstanding imagery and a confident voice, your audience will be captivated and eager to learn. It is critical that when educating them, the information be fluent, concise and accurately stated in an authoritative manner.
Whether it is a new breakthrough, an update to an administrative procedure or an innovative surgical tool, the voice actor should be at ease when conveying your message with an exceptional knowledge which evokes trust.
Voiceover Can Better Attract and Educate Patients and Consumers
The competitive environment of today’s healthcare industry has made it necessary for hospitals, private practices, assisted living and nursing facilities to be more creative when it comes to remaining top of mind and attracting new clientele.
This type of outreach and promotion can be done through online marketing videos, in-house and consumer communications, and radio and TV commercials.
The best way to regulate how your story is disseminated to your demographic audience is to educate them with a message crafted by you. For instance, your patients who may be uncertain about where to receive their primary care will have the reassurance and trust you’ve conveyed to them in your media plan.
What if you are the manufacturer of a new pharmaceutical product and need to coordinate the media campaign roll out to include advertising and the education of doctors and potential future patients. Making an emotional connection with your viewer and providing correct and detailed information through this channel will help reduce any misunderstandings or misuse of your product.
The campaign used to reach these people needs to have a compelling story and be empathetic to their needs. The voice-over used here should be calm, compassionate and deliberately slower so the message is understood by the listener. Your voice talent should have a warm tone which sounds compassionate and sincerely interested in providing a solution.
What Kind of (Phone) Message are You Sending?
One of the biggest cost savers for medical and healthcare businesses is the implementation of an IVR (Interactive Voice Response) System. This type of addition to your phone system greets the caller and provides direction for them. Prompts are activated through voice commands or the phone’s keypad. This system also allows your staff to be away from the phone and spend more time to focus on important tasks, which increases overall productivity.
The advantages of IVR include caller anonymity, eliminating the embarrassment of sharing private information and efficiently guiding the caller to the correct person or department. Callers can also receive consistently accurate product and procedural information 24 hours a day, 7 days a week.
Sometimes callers will have to remain on hold until they can receive assistance from your staff. While you have their attention, take advantage of your time with this captive audience and introduce On Hold Messaging to talk exclusively about your company.
Use of an experienced voice actor for the necessary recorded content will offer a credible and professional representation of your brand or institution.
Communication a Strong Message at Your Next Medical Conference
What better way to broadcast your mission statement and make an emotional connection to your colleagues at the opening of your next medical conference than to offer an anthemic and motivational voiceover. The voice actor will help humanize your message and offer support for the event.
A Pleasantly Persuasive Voice Actor
But voice over is more than just having someone read the copy you’ve brilliantly composed to educate or entertain your audience. This beautifully written story needs to be conveyed in an authentic and natural way. A voice talent needs to be more of a voice artist who can paint the canvas of the listener’s imagination.
The voice actor should tell them, not sell them on your product, idea or process. The character of the voice-over should sound warm, natural and connected to your copy in order to engage your listener in a pleasantly persuasive manner.
John Henry Is A Casual Guy Who is Serious About Your Medical and Healthcare Business
John Henry realizes the voice over is just one facet in the production process of your Medical or Healthcare project.
With decades of B2B and B2C Sales and Marketing experience, he’s a professional who understands how businesses operate and what they expect from their service providers. You’ll recieve responsive communication from a relatable partner on a regular basis. He gets it. And so will you.
There is more to serving you than just meeting a deadline. Like paying attention to the details, listening to your needs and quickly answering any questions or fulfilling requests.
When you hire John for your voiceover project, you’ll experience a flexible and collaborative approach designed to help you reach your expected result.
Local, Regional, National or International… John Henry Is There for You!
The great thing about recording voice-over for Medical and Healthcare projects, or any other voiceover for that matter, is the ability to service local, regional, national and international clients.
John’s fully equipped home studio includes Source Connect Standard, Skype and Phone Patch, giving you the ability to listen in and direct the session while he’s recording your script. This is especially beneficial for time sensitive projects as it allows all the corrections to tone and pace to be done immediately on the spot.
Let’s Get Started on a Collaborative Partnership!
As a fellow creative, John values the opportunity to initiate and build strong, lasting relationships with collaborators.
When you bring him on as a partner to your project, you’ll receive:
- An active participant who consistently offers authenticity, transparency, dependability and flexibility
- Ownership of the goals of your project and a commitment to achieve your expected result
- An accountable partner you can trust to work autonomously or interdependently when necessary
- A responsive communicator who honors the demands of your workflow
To get started, please provide your project information in the Contact Form below