John Henry Krause - Commercial Voice Over
Commercial voice over is one of the greatest influences on a consumer’s decision-making process. When done well, it entices, educates, and promotes a call to action in order to sell a product, idea, or service.
We all know that guy who bought the latest and greatest thing. The one who couldn’t wait to tell everyone all about it. Not to mention, the more he talked about that thing, the more excited you became while hearing about it. Under these circumstances you also had to have that thing.
John Henry is that guy. He’s the voice actor having that conversation with others everyday for well-known and globally trusted brands and products. In essence, you hear the voice of a highly versatile storyteller. An effective communicator, he’s talking directly with your customer. In fact, he gets your listener just as excited as you are about offering that thing to them.
Commercial Voice Over is Like Having an Authentic Conversation
Commercial voice over is more than having someone just read your brilliantly composed copy. After all, your beautifully crafted story needs to be conveyed in an authentic and natural way. A voice talent has to be more of a voice “artist.” The person reading your words is painting the canvas of the listener’s imagination.
John Henry is that voice actor having a personal conversation with your listener. This conversation just happens to include pertinent facts about your product, idea, or service.
Commercial Voice Over Videos
National TV Commercial: Inspire Sleep
Regional TV Commercial: Reno Aces
Regional TV Commercial: Bob Moore Auto Group
Regional TV Commercial: bankESB
Regional TV Commercial: VisitErie Campaign
How Does the Voice Over Make You Feel?
When a consumer makes a decision to purchase, it’s driven by an emotional connection. You want to feel good about your final decision. As a matter of fact, a commercial voiceover gives the buyer reassurance they’ve done the right thing.
In the 1920s, Elmer Wheeler used the phrase “Don’t sell the steak, sell the sizzle.” In other words, a good commercial has people focusing on how they feel about the whole experience of their purchase. Not the object itself.
A Voice Actor Has to Know Their Audience
No matter what demographic a persuasive voice actor speaks to, they bring a sound of experience. In some cases, your story may require a guy next door feeling with a conversational approach. At other times, you may want an authoritative expert to drive the point home. Just as important, a relatable quality is expressed from an actor with gravitas. Your well performed message initiates favorable thinking followed by immediate action.
Making the Emotional Connection
Commercial approaches for products, ideas, or services run the gamut. However, all of them offer subjective feelings for a specific viewing or listening audience. For this reason, advertisers want a voice over actor who’s versatile enough to deliver a variety of messages.
For instance, someone considering a hospital for a high-risk surgery feels solace and comfort from a warm and caring tone. With this intention, they know they will be in good hands and receive competent care. When the voice actor offers a compassionate and sincere inflection, listeners belief the staff is genuinely concerned for their well-being.
On the other hand, promoting a new, easy-to-use phone app will use a connected and genuinely excited read from the voice talent. An illustration of this is how they explain all of the cool features. Because the voice talent is relatable, the listener will be too.
A Creative and Professional Voice Actor
You’ve got your copy, your vision and have done the market research. In this case, you know your customer like the back of your hand. Now it’s time to find the commercial voice over talent who can take all of your hard work and bring it alive.
John Henry has spent decades in the fields of business to business and business to consumer sales and marketing. Because of this he is the perfect mix of creative and professional. Therefore, when you hire John Henry, his extensive experience greatly benefits your project.
A Global Solution: Local, Regional, National, and International Commercial Voice Over
John Henry’s clear, articulate and neutral North American voice makes him the ideal vocal choice for local, regional, national and international clients.
Consistently Reliable Collaboration for Your Project
With John Henry, you receive a quick turnaround, superior audio and a spot on vocal delivery. For this reason, he’s a partner who is called on repeatedly by clients to reliably serve their creative needs. At the same time, there are always clear and open lines of communication.
John Henry is the ultimate problem solver. Through outstanding voiceover, industry knowledge and an efficient work process, he offers multiple solutions for any creative collaboration.
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