John Henry Krause – Commercial Voiceover
The commercial is one of greatest influencers in the consumer’s decision-making process. It entices, educates and promotes a call to action in order to sell a product, idea or service.
You know that guy who bought that thing at that place and couldn’t wait to tell you about it? And do you remember, the more he told you about that thing, the more excited you became and the more you wanted to hear everything about it. This guy answered all your questions before you could even ask them. And he couldn’t have been nicer while he was doing it.
John Henry knows him too. Because as a voice actor, HE IS that guy every day for well-known brands and products from all over the world. A highly versatile storyteller who is talking with your clientele about your thing and getting them just as excited as you are about offering it to them.
A Pleasantly Persuasive Voice Actor
But voice over is more than just having someone read the copy you’ve brilliantly composed to educate or entertain your audience. This beautifully written story needs to be conveyed in an authentic and natural way. A voice talent needs to be more of a voice artist who can paint the canvas of the listeners imagination.
The voice actor should tell them, not sell them on your product, idea or process. The character of the voice-over should sound warm, natural and connected to your copy in order to engage your listener in a pleasantly persuasive manner
Question… How Will the Voice Actor Make You Feel?
When a consumer arrives at the point of commitment to make a purchase, it is driven by an emotional connection. We like to feel good about our final decision and be given a reassurance that we have done the right thing.
In the 1920’s, Elmer Wheeler used the phrase “Don’t sell the steak, sell the sizzle.” In other words, your commercial should have people focusing on how they really feel about the whole experience of your product or service instead of just the object itself.
No matter what demographic a voice artist is speaking to, they need to sound like someone who has a good deal of experience in your subject matter or product.
Whether your story requires a familiar guy next door with a conversational presence or an authoritative expert with some gravitas, your message needs to initiate favorable thinking, followed by an immediate action.
Reading Your Script Makes John Henry Emotional
Commercials for products, ideas or services run the gamut when it comes to the subjective feelings you can create with your viewer or listener. As an advertiser, it is critical to narrow your focus on specific parameters of your target audience.
For instance, someone considering a hospital for a high-risk surgery wants the reassurance and comfort of knowing they’re in good hands with competent care. A warm and sincere approach from your voice actor will secure a belief that the staff is genuinely concerned for their well-being.
What about the promotion of a new app that has a lot of cool features and is easy to use? A voice talent who is truly excited for what this app has to offer is key. If the actor is connected and excited, the listener will be too.
John Henry Is A Casual Guy Who is Serious About the Business of Commercials
John Henry realizes the voice-over is just one facet in a very involved production process for your radio or TV commercial. And you make painstaking efforts to finalize every detail. From securing a location, to drawing up the storyboards, to procuring just the right music bed, and of course, hiring both on camera and voice talent.
With decades of B2B and B2C Sales and Marketing experience, he’s a professional who understands how businesses operate and what they expect from their service providers. You’ll receive responsive communication from a relatable partner on a regular basis. He gets it. And so will you.
There is more to serving you than just meeting a deadline. Like paying attention to the details, listening to your needs and quickly answering any questions or fulfilling requests.
When you hire John for your voiceover project, you’ll experience a flexible and collaborative approach designed to help you reach your expected result.
Local, Regional, National or International… John Henry Is There for You!
The great thing about recording voice-over for commercials, or any voiceover for that matter, is the ability to service local, regional, national and international clients.
John’s fully equipped home studio includes Source Connect Standard, Skype and Phone Patch giving you the ability to listen in and direct the session while he’s recording your script. This is especially beneficial for time sensitive projects as it allows all the corrections to tone and pace to be done immediately on the spot.
Let’s Get Started on a Collaborative Partnership!
As a fellow creative, John values the opportunity to initiate and build strong, lasting relationships with collaborators.
When you bring him on as a partner to your project, you’ll receive:
- An active participant who consistently offers authenticity, transparency, dependability and flexibility
- Ownership of the goals of your project and a commitment to achieve your expected result
- An accountable partner you can trust to work autonomously or interdependently when necessary
- A responsive communicator who honors the demands of your workflow
To get started, please provide your project information in the Contact Form below