John Henry Krause – Commercial Voiceover
The Commercial. One of the greatest influences in a consumer’s decision-making process. It entices, educates and promotes a call to action in order to sell a product, idea or service.
You know that guy… who bought that thing… at that place. And couldn’t wait to tell you about it? And do you remember, the more he told you about that thing… the more excited you became… and the more you wanted to hear everything about it. This guy answered all your questions before you could even ask them. And he couldn’t have been nicer while he was doing it.
John Henry not only knows this guy… He’s the voice actor who becomes this guy every day for well-known and globally trusted brands and products.
A highly versatile storyteller who is talking with your buyer about your thing and getting them just as excited as you are about offering it to them.
A Pleasantly Persuasive Voice Actor
Voice over is more than someone reading your brilliantly composed copy. Your beautifully written story should be conveyed in an authentic and natural way. A voice talent needs to be more of a voice “artist.“ Someone who can paint the canvas of the listeners imagination.
A voice actor should be telling the listener about your product, idea or service, not “selling” them. The character of the voice-over should sound warm, natural and connected to your copy in order to have the listener engageed in a pleasantly persuasive manner.
How Will the Voice Actor's Message Make You Feel?
When a consumer arrives at the point of commitment to make a purchase, it is driven by an emotional connection. We like to feel good about our final decision and be given a reassurance that we have done the right thing.
In the 1920’s, Elmer Wheeler used the phrase “Don’t sell the steak, sell the sizzle.” In other words, your commercial should have people focusing on how they really feel about the whole experience of your product or service instead of just the object itself.
No matter what demographic a voice artist is speaking to, they need to sound like someone who has a lot of experience in your subject matter or product.
Whether your story requires a familiar guy next door with a conversational presence or an authoritative expert . Someone with some gravitas. Your message needs to initiate favorable thinking, followed by an immediate action.
The Emotional Connection
Commercials for products, ideas or services run the gamut when it comes to the subjective feelings you can create with your viewer or listener. As an advertiser, it is critical to narrow your focus on specific parameters of your target audience.
For instance, someone considering a hospital for a high-risk surgery wants the solace and comfort of knowing they’re in good hands and will receive competent care. A warm and sincere approach from your voice actor will secure a belief that the staff is genuinely concerned for well-being of a patient.
What about the promotion of a new , easy to use app that has a lot of cool features? A voice talent who is truly excited for what this app has to offer is key. If the actor is connected and excited, the listener will be too.
Commercials Are A Serious Business
The voice-over is just one facet in a very involved production process for your radio or TV commercial. You make painstaking efforts to perfect every detail. From securing a location, to drawing up the storyboards, to procuring just the right music bed, and of course, hiring both on camera and voice talent.
With decades of B2B and B2C Sales and Marketing experience, John Henry is a professional who understands how businesses operate and what they expect from their service providers. You’ll receive responsive communication from a relatable partner on a regular basis.
There is more to serving you than just meeting a deadline. Like being available and responsive to questions or revision requests, listening to your needs and providing quick turnaround to them.
When you hire John Henry for your voiceover project, you’ll experience a flexible and collaborative approach designed to help you reach your expected result.
Local, Regional, National or International… John Henry Is There for You!
The great thing about recording voice-over for commercials, or any voiceover for that matter, is the ability to service local, regional, national and international clients.
John’s fully equipped home studio includes Source Connect Standard, Zoom, Skype and Phone Patch. Giving you the ability to listen in and direct the session while he’s recording your script. This is especially beneficial for time sensitive projects because changes to tone and pace can be done right on the spot.
Let’s Get Started on a Collaborative Partnership!
As a fellow creative, John values the opportunity to initiate and build strong and lasting relationships with collaborators.
When you bring him on as a partner to your project, you’ll receive:
- An active participant who consistently offers authenticity, transparency, dependability and flexibility
- Ownership of the goals of your project and a commitment to achieve your expected result
- An accountable partner you can trust to work autonomously or interdependently when necessary
- A responsive communicator who honors the demands of your workflow
To get started, provide your project information in the Contact Form below