When a consumer arrives at the point of commitment to make a purchase, it is driven by an emotional connection. We like to feel good about our final decision and be given a reassurance that we have done the right thing.

In the 1920’s, Elmer Wheeler used the phrase “Don’t sell the steak, sell the sizzle.” In other words, your commercial should have people focusing on how they really feel about the whole experience of your product or service instead of just the object itself.

No matter what demographic a voice artist is speaking to, they need to sound like someone who has a lot of experience in your subject matter or product.

Whether your story requires a familiar guy next door with a conversational presence or an authoritative expert with some gravitas, your message needs to initiate favorable thinking, followed by an immediate action.

Commercials for products, ideas or services run the gamut when it comes to the subjective feelings you can create with your viewer or listener. As an advertiser, it is critical to narrow your focus on specific parameters of your target audience.

For instance, someone considering a hospital for a high-risk surgery wants the solace and comfort of knowing they’re in good hands and will receive competent care. A warm and sincere approach from your voice actor will secure a belief that the staff is genuinely concerned for well-being of a patient.

What about the promotion of a new , easy to use app that has a lot of cool features? A voice talent who is truly excited for what this app has to offer is key. If the actor is connected and excited, the listener will be too.

The voice-over is just one facet in a very involved production process for your radio or TV commercial. You make painstaking efforts to perfect every detail. From securing a location, to drawing up the storyboards, to procuring just the right music bed, and of course, hiring both on camera and voice talent.

With decades of B2B and B2C Sales and Marketing experience, John Henry is a professional who understands how businesses operate and what they expect from their service providers. You’ll receive responsive communication from a relatable partner on a regular basis.

There is more to serving you than just meeting a deadline. Like being available and responsive to questions or revision requests, listening to your needs and providing quick turnaround to them.

When you hire John Henry for your voiceover project, you’ll experience a flexible and collaborative approach designed to help you reach your expected result.

The great thing about recording voice-over for commercials, or any voiceover for that matter, is the ability to service local, regional, national and international clients.

John’s fully equipped home studio includes Source Connect Standard, Zoom, Skype and Phone Patch. Giving you the ability to listen in and direct the session while he’s recording your script. This is especially beneficial for time sensitive projects because changes to tone and pace can be done right on the spot.

As a fellow creative, John values the opportunity to initiate and build strong, lasting relationships with collaborators.

When you bring him on as a partner to your project, you’ll receive:

• An active participant who consistently offers authenticity, transparency, dependability and flexibility
• Ownership of the goals of your project and a commitment to achieve your expected result
• An accountable partner you can trust to work autonomously or interdependently when necessary
• A responsive communicator who honors the demands of your workflow

To get started, provide your project information in the Contact Form below