John Henry Krause – Corporate Narration Voiceover
The reputation of a company or brand is primarily based on what people are saying about them. Disseminating a well organized and truthful message will help form the opinions of the people who matter most. Staff, management and consumers who are well educated with the valid information are inspired to immediately take the desired action.
If necessary steps have been taken to create a provocative and intelligent media plan which offers a compelling narrative, the audience should be saying and doing nothing but great things.
When corporate narration is done right, each component of your campaign will evoke a trust and unity among your employees and clientele.
Whether you’re a startup, a locally owned small business or a Fortune 500 company, a critical part of projecting a positive image and confident message is the voiceover. Your listener needs to be involved and convinced about what they are hearing right away.
Choosing the right voice actor will help you present a crystal clear and articulate story that effectively communicates your company’s agreed upon mission, core values and brand identity.
Using a Voice Actor in Your Business Communications
Where should you use voice over in your business communications? The short answer…. Everywhere!
For best results, you should be using a professional voice actor everywhere in your corporate outreach to present a concise, consistent and confident message.
A voice-over can add some real spunk to that dry PowerPoint Presentation.
Adding a voice artist to your corporate training video or instructional tutorial will give it some personality and much needed energy.
Infuse some life into your straight forward, information-packed whiteboard presentation by partnering it with a voice that is just as genuinely enthusiastic about your content as you are!
Because most web searchers prefer video to text, it is essential that every website now feature video. Use of a well educated and knowledgeable voice-over artist helps your viewers connect even better to your well prepared, stunning visuals.
A seasoned voice talent will exude pride and inspiration for any and all internal communication. This will improve employee retention and increase your return on investment.
Welcome first-time callers to your business and make a lasting impression with colleagues and clients by using a professional voice artist for your on-hold messaging. The addition of a friendly and helpful voice for your Interactive Voice Response (IVR) System can efficiently guide incoming callers to the proper location within your business.
What Type of Voice Should Represent Your Brand or Company?
Whether you require an authoritative or friendly casual tone, a trustworthy voice artist will engage and captivate your audience each time your information is heard from them. A vocally agile voice talent should be relatable and remain on the same level as your listener. A versatile, easy going voice actor will be able to adapt without notice to any shift in your storytelling.
Like the company culture in your organization, it is best if the presentation of your information appeals to a wide and diverse audience. Most often, it will need to have a conversational and natural tone, so the listener is comfortable and acceptable to retaining your message.
A competent voice artist will be someone acting as the human conduit between your corporation or brand and its partners and customers. Though the voiceover will be explanatory in nature, it should also sound credible so it is easily remembered later.
How Will My Corporate Message be Used?
When someone does an internet search for your brand or company’s content, Google’s search engine optimization (SEO) loves corporate video! For instance, part of your online strategy should be posting a simple how-to video using voiceover. This video is used to explain your product, idea or service and will secure brand loyalty.
You might even have viewers sharing this video with potential buyers. It’s been shown that referrals are more likely to get you immediate first-time business. And once someone watches, they may share it with a friend or colleague and so on.
Hosting video on your company’s website helps humanize your brand, will attract your desired demographic and keep visitors on the page for a longer period of time. A perfect place for this type of message is in your “About Us” page. Parallel that on your social media platforms for complete and well-rounded coverage. You will grow your business and increase your conversion rates. This will have you receiving higher on-line rankings!
Story-driven corporate communications to your employees, such as newsletters, press releases and public service announcements are always better served with a video message. Employee participation in your video increases morale and encourages a united and consistent message.
Video isn’t the only media which can be used to announce your message. Consider converting the audio to mp3’s or podcasts. This is where the use of a proficient voiceover artist will give your company a major advantage and exhibit a professional pride in your brand, product or idea.
A Pleasantly Persuasive Voice Actor
Voice over is more than just having someone read the copy you’ve brilliantly composed to educate or entertain your audience. This beautifully written story needs to be conveyed in an authentic and natural way. A voice talent needs to be more of a voice “artist” who can paint the canvas of the listener’s imagination.
The voice actor should tell them, not sell them on your product, idea or process. The character of the voice-over should sound warm, natural and connected to your copy in order to engage your listener in a pleasantly persuasive manner.
A Professional Who is Serious About Your Business
John Henry realizes the voice-over is just one facet in a very involved business process for corporate messaging. From securing a location, to drawing up the storyboards, to procuring just the right music bed, and of course, hiring both on camera and voice talent.
With decades of B2B and B2C Sales and Marketing experience, he’s a professional who understands how businesses operate and what they expect from their service providers. You’ll receive responsive communication from a relatable partner on a regular basis.
There is more to serving you than just meeting a deadline. Like paying attention to the details, listening to your needs and quickly answering any questions or fulfilling requests.
When you hire John for your voiceover project, you’ll experience a flexible and collaborative approach designed to help you reach your expected result.
Local, Regional, National or International… John Henry Is There for You!
A major advantage being able to remotely record any type of voiceover for corporate narration, is the ability to service local, regional, national and international clients.
John’s fully equipped home studio includes Source Connect Standard, Zoom, Skype and Phone Patch, allowing you the ability to listen in and direct the session while he’s recording your script. This is especially beneficial for time sensitive projects because corrections to tone and pace can be done immediately on the spot.
Let’s Get Started on a Collaborative Partnership!
As a fellow creative, John values the opportunity to initiate and build strong, lasting relationships with collaborators.
When you bring him on as a partner to your project, you’ll receive:
- An active participant who consistently offers authenticity, transparency, dependability and flexibility
- Ownership of the goals of your project and a commitment to achieve your expected result
- An accountable partner you can trust to work autonomously or interdependently when necessary
- A responsive communicator who honors the demands of your workflow
To get started, provide your project information in the Contact Form below