Explainer Video Voice Over You Can Trust

Explainers are short-form animated storytelling videos. They teach and present features and benefits in a clear, concise way. Often the style is friendly and sometimes humorous.

Who doesn’t enjoy a colorful and simplistic animation matched with a super cheerful music bed? Then partner this with an upbeat narrator using plain language to thoughtfully explain an idea, the benefits of a product, or the easy way to complete a process or procedure. Suddenly you have the perfect explainer video voice over.

Customers always have questions about your products or services. What they don’t have is time to sift through your website or an instruction manual. At the same time, they want their questions answered in a no-nonsense and plain manner of speaking. Explainer videos do this for curious prospects and potential clients. Especially when they are quick, informative, and presented in a pleasant manner.

Instead of characters, sometimes these videos use text in a whiteboard cartoon . It features word bubbles to carry out the story. In this case, animators get creative with the word images in a loud and proud way. In essence, giving them a life of their own.

These types of videos fit nicely and look great on social media, websites, and mobile platforms.

A key element in the presentation of an Explainer video is the voiceover. Choose a voice talent who sounds connected to your brand and what is being seen. Within seconds of hearing the voice artist, it is apparent this person has the right information about your brand or the proper solution to a perceived problem.

Use a voice actor with a friendly and welcoming tone that will engage the listener. The voice used here is the tone of your brand. Subsequently the listener is more receptive and more likely to retain the information being given to them. Maybe the voice talent uses a bit of quick wit or sarcasm. Humor can be an entertaining and exciting way to bring your message home.

Also include an easy to understand and direct Call to Action (CTA) at the end of the video. Things like your web address, where to call for more details or how to order a product from your company. At this point, you have critical data which can be used in preparation for future media campaigns. Undoubtably this information will dramatically increase your conversion rates.

Typical run time on an Explainer video is one to two minutes. As a result, they are perfect for today’s easily distracted audience. The average attention span is getting shorter and shorter every day.

If you don’t compel and persuade your audience within the first ten seconds, you’ve lost them. Images get noticed right away. Additionally, using an engaging voice actor grips them for even longer.

Preferably the narrator uses plain, straightforward language. In contrast, you don’t want a salesy or condescending tone. This does nothing but turn off your audience. It’s important to realize the ideal voice quickly initiates a direct and personal relationship.

Once you have them, use quick cuts in the visuals divided into short snippets of easily digestible material. However, shorter time frames do not mean you should take shortcuts. It only means you need to be a more efficient in delivering your message.

John Henry realizes the voice over is just one facet in the production process of your Explainer video. Coupled with decades of marketing experience, he’s a professional who understands how businesses operate. He knows what they expect from their service providers. Above all you receive responsive communication from a relatable partner on a regular basis.

There is more to serving you than just meeting a deadline. Including paying attention to details, listening to your needs and immediately responding to questions and requests.

Hiring John for your voiceover project puts you with a flexible and collaborative partner. Furthermore, this approach is designed to help you quickly and efficiently reach your expected result.

Explainer videos come in all shapes and sizes. Such as 2D and 3D animations, motion graphics and whiteboard. Each of them needs a voice to match the tone, visuals, audience and brand. John Henry’s clear, engaging and informative voice blends well with these elements in your video.

A versatile, multi-skilled voiceover artist, John delivers your information the way you envision it. For example, you may want something more whimsical for explainers with a humorous bend. On the other hand, his mature, and caring voiceover helps listeners navigate the intricacies of more serious subject matters. Things like medical or non-profit explainers discussing important issues affecting our world.

John Henry encourages buy-in to new ideas and concepts with his natural, authentic, and credible inflection. That’s to say, he puts “explain” into explainers through a conversational style that puts listeners at their ease.

Explainer videos may not be very long, but there is a lot to accomplish in those few short minutes.

John easily fulfills your unique business needs from his professionally equipped home studio. Because of this, clients from around the globe can connect with John through Source Connect Standard, Zoom, Skype, and Phone Patch. 

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